If you have an organization with employees performing duties that can sometimes be considered hazardous you know the importance of high visibility safety apparel. In fact, since there are many laws governing the health and safety of employees, you may have a bigger need for safety wear than ever before. Since OSHA requires employers to supply safety apparel, as a business you might as well take advantage of these requirements and use the opportunity for some business branding!
Custom printed safety vests and tees can function in the capacity of protecting your employees in dangerous situation and also become an avenue to advertise your business to passersby. The public can understand more clearly what projects your company is capable of undertaking through your logo and tagline on the safety apparel they are wearing. Visibly demonstrating the kind of work you do with your employees wearing your logoed apparel creates an advertising package that’s hard to beat through other forms of advertising.
For example, you might have a contract to do road repair but with branded workwear, the public can understand your specialty is asphalt repair. This kind of exposure can lead to new business if someone has a private drive that needs a specialist’s attention. Anymore, the need for safety vests is becoming more prevalent for all types of businesses such as event management, construction, and heavy transport.
Printed safety vests will protect your employees and comply with safety regulations but will also create a structured appearance for your employees. A cohesive look for your crew creates unification and cohesion and of course the ever important element of branding for your company.
The safety vest product we carry is 100% polyester oxford with 2-in. wide 3M™ reflective taping on front and back in compliance with ANSI/ISEA 107 standards. It comes in both Safety Yellow and Safety Orange with room for custom printing on the back. The bright colors and reflective taping are to make sure your workers are highly visible during the daylight hours and also when visibility is poor in lower light situations.
A safety vest can easily be worn over the workers personal clothing or company provided uniform or it can be worn in conjunction with other customizable safety apparel such as Safety Green or Safety Orange tees for even more protection in dangerous environments.
Due the high visibility of safety wear, which is the nature of the garment, it’s an ideal opportunity for branding. The only restrictions when printing on a safety vest is there can be no printing on the reflective areas. However, there is ample space to include your company logo and other information you would want to the public to see.
It makes a lot of sense to use safety vests to promote your business as they are a required piece of apparel for your workers to do their job so they will be worn and seen.
Not all hazardous jobs will require a safety vest but do require apparel in the safety colors of green or orange. For those needs we carry Gildan products
including t-shirts and sweatshirts. It’s important to note that due to the fabric composition of the color Safety Green, these only come in cotton-polyester blends and require the screen printing method of print and thus the smallest order will need to consist of 6 tees or sweatshirts.
OSHA compliant Safety Orange tees are represented with Hanes products including the Hanes Tagless Tee and for sweatshirts, we offer the Hanes ComfortBlend EcoSmart Crew 7.8oz Sweatshirt
. Both of these products come in Safety Green as well.
The need for custom safety vests and tees has grown considerably since there are industry positions which require it from government legislation. But there are many situations when they can be useful in making your employees feel safe. Hazardous working environments like event traffic management would benefit by wearing branded safety color apparel and can cut down on the chaos event attendees might feel during the parking portion of their visit when their directed by someone wearing highly visible and officially branded garments.
Some job conditions make it beneficial for your workers to see each other such as in factories, forestry work, commercial fishing, and mining operations. High visibility of other coworkers can reduce the potential for jobsite accidents. Industries where work is not performed in the public eye can still benefit from branded employee apparel as advertising because your workers run typical errands on their way home after work such as grocery shopping and getting gas.
With all the potential for improved safety, compliance with regulations, and the bonus of company branding, custom printed safety vests and safety t-shirts and apparel should be in your company’s advertising budget.