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Most of the custom shirts we create include text either on the front or back. The font that is used greatly affects how people will receive the message of the shirt. When it comes to T-shirts, it’s not always what is said, but how it’s said.

Lets check out a few of the basic differences between font types.

The above image may clarify why certain fonts appear more formal than others. Serifs are the small lines that are attached to letters to give them a more formal and readable quality. Our brains are so used this fact that we automatically perceive texts with serifs as having a certain degree of inherent credibility. In fact the opposite is true as well. We interpret Comic Sans font as being less credible because it reminds our brains of childhood when our handwriting was very uneven and wobbly. 

Sans-serif text has a sleek clean appearance. If you are using multiple lines of text in your design, it might be a good idea to use both serif and san-serif as a way to visually separate words and ideas. Serif text generally helps guide the eye along long blocks of text, and sans-serif can be great for emphasis or clarification.


In our Design Studio we have numerous fonts to choose from, so try out a few before making a final decision. Text is half the battle- read our blog on how to choose the right colors!


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