When considering different forms of advertising, you have tremendous options available to you as a business owner or team leader. Some advertising can be very costly, time consuming to execute, and measuring the value can be complicated depending on the metrics you use.
Branded bags open up a world of opportunity for brand awareness. There are huge assortments of bag types that may appeal to your intended consumer, so it’s important to take the time to get inside your customer’s head to choose the type of product they would not only be delighted to receive but also offer practical value to them.
When getting custom branded bags as promotional products, it’s also important to consider the cost of each unit. You can evaluate how much you want to invest based upon the value of your customer. For example, if your customer represents a significant amount of sales dollars per purchase and are business professionals, it may be worth the investment to provide swanky messenger bags or laptop briefcases.
If your typical customer represents low volume but repeat sales, a lightweight backpack or cotton tote could be well received and still provide function and branding for your business.
Promotional products like branded bags aren’t just for customers. Offering your employees branded bags as a thank you can increase morale, and build loyalty, not to mention it’s more branding for your company.
PromotionalProductsWork.org did a study of American consumers and came up with the following findings: 83% of American consumers surveyed like receiving a promotional product with an advertising message, 48% would like to receive promotional products more often, and 38% feel promotional products serve as a constant reminder of the advertiser. These are pretty strong indicators that promotional products do work and are valued by consumers. Additional findings through the consumer research revealed that 91% had at least one promotional product in their kitchen, 74% had at least one promotional product in their work area, and 55% had at least one promotional product in their bedroom closet/storage space.
Choosing the right kind of bag to have printed or embroidered for giveaways and branding can be summed up by the intended recipient. Here’s a quick guide to help you choose the right branded bag to achieve the desired results.
Tote bags for Everyone for Everything
Branded tote bags are perhaps the most popular, most economical choice for branding your business and providing a fun, practical gift. Tote bags make perfect sense for trade shows giveaways because attendees need something to carry all the other giveaways in! Tote bags work for groups like sororities, churches, schools, events, professional businesses, restaurants, salons, parents, crafters, travelers, and anyone who ever needed a way to transport a few items. They can be thrown in cars for easy access at the grocery store and stored in suitcases for dirty laundry.
Business Professionals and Laptop Bags
Laptop bags are highly coveted for their usefulness and functionality. A quality bag will typically be made of polyester and have PVC lining for durability. Detachable and padded shoulder straps along with comfort grip carrying handles are the norm. They typically will have two or more compartments for storing a laptop and smaller devices like a tablet. Additionally they will feature lots of zippered compartments for accessories, office supplies, and a cell phone. Add your branding to one of these and you’re going to get exposure in airports, conference rooms, and trade shows.
Backpacks for Students on the Move and Gym Members
You can’t go wrong with a good quality, lightweight backpack. The utility is hard to beat which makes it such an exceptional choice for branded bags. Whether hauling books or gym clothes, a backpack provides compartments for the extras like lunch, keys, cell phones, and accessories.
Drawstring Bags for Frugal Branding with Schools and Sports Teams
The versatility of drawstring bags is difficult to surpass plus they come in lots of color block choices, stripes, or bright single colors. These types of branded bags would be appreciated by just about any demographic but particularly are popular for use as a lunchbox, dirty travel clothes, and a toiletry kit. Of course they can be used for a quick trip to the store for a small haul without having to use a plastic bag.
The value of branding for your business is paramount regardless of your industry. Branded bags are just one of the many options for customizing your business’s message and gaining exposure for new customers and reinforcing your relationship with current customers. People love a tangible connection with brands they love and as giveaways, it’s a great ice breaker to forge new relationships and keep your product or service fresh in their mind.